x

Ever heard these?

Many express a willingness to exercise but struggle to stick to their fitness routines

What if...
Working out felt like
playing a game?

x

Ever heard these?

Many express a willingness to exercise but struggle to stick to their fitness routines

What if...
Working out felt like
playing a game?

Meet Gym Ninja

A supportive fitness companion

that

turns workouts into

a

gamified experience

building habits, unlocking goals & having fun while moving
building habits, unlocking goals & having fun while moving

Key features

Why Gym Ninja?

HMW

create an app that combines expert guidance with immersive, AR-power gamification to help users stay motivated, track progress, and build sustainable workout habits.

Behind every pixel:

Strategic thinking

Explore the strategic thinking that shaped Gym Ninja... from user personas & journeys to functional priorities & information structure.

Persona

Meet Monica, a user who needs more than just discipline, with excitement and visible progress to keep moving.

IA

MoSCoW chart

Ideating user insights into actionable ideas and narrowing them down for the MVP.

User journey

Before & After service

Design solution

Solution 1

Structure workouts with expert-led daily missions

Solution 2

Gamify movement with
AR-powered exercise play

Solution 3

Track progress & stay motivated
with visual rewards

Solution 4

Personalize the journey with custom Plans and Avatar

Design iteration